For many years, the government in Sweden have inspired other folks to drink responsibly – and with a state alcohol monopoly, strict regulations and rising abstinence, they appear to be succeeding
Christmas is synonymous with overindulgence, particularly of drink. Every so often the elements is an excuse: traditionally, alcohol was once seemed so that you can heat up. Alcohol intake historically will increase in December in Europe and the USA. Nearly two-thirds of Britons say they intend to drink extra at Christmas than they do at different occasions of the 12 months, for instance. In Sweden, on the other hand, Vit Jul (“White Christmas”) manner “dry December”, a month while you don’t drink in any respect.
Over the last 15 years, the concept that of a Vit Monat (White Month) – and Vit Jul specifically – has grown in recognition in Sweden. Initially a charity thought like Sober October or Dry January, it originated as a dual venture between Sweden and Finland. Now, anecdotally, extra Swedes are opting for to take a “white month” in December or January. Jimmy Hemmingsson of Vega Bryggeri, certainly one of Gothenburg’s fashionable new microbreweries, says: “Maybe I’m naive to say this, but I think a lot of people want to be responsible. And family will come before drink at Christmas.” Now not least, he provides, as a result of numerous Swedish households have lengthy drives to discuss with family over the festive duration. “We go to the country at Christmas, so that means no drinking. There is a real taboo against drink-driving.”